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Welcome to Our Fragrance Blog: Your Ultimate Destination for Perfume Enthusiasts Calling us fragrance-obsessed here at Byrdie HQ would be an understatement. Our passion for perfumes drives us to explore every nuance of this captivating world, and we’re thrilled to share it all with you through our dedicated fragrance blog. Whether you’re a seasoned scent connoisseur or just beginning your olfactory journey, our blog is designed to be your ultimate destination for all things perfume. Discover Our Editors’ Favorites: Our editors have a keen nose for the best scents on the market, and they can’t stop spritzing their top picks. In…

Rihanna is by all accounts the multi-hyphenate GOAT: She is one of the highest-selling female artists of all time and the first Black woman to head a luxury fashion brand for LVMH (Fenty). She raised the bar on representation through her thoughtful 50-shade foundation range (Fenty Beauty) and inclusive line of lingerie (Savage X Fenty). And yet, with all of this mainstream success and A list-caliber fame, Rihanna has managed to remain mysterious to the general public. That’s exactly why we all can’t help but imagine what someone so smart, beautiful, and enigmatic might smell like. Luckily, Rihanna let us…

DedCool Layering Fragrance “Milk” What We Like Fresh scent Multi-use as a layering scent or on its own Price point Wearability What We Don’t Like Wish the packaging released a finer mist DedCool Layering Fragrance “Milk” One thing’s certain about the beauty industry right now: We’re in the midst of a fragrance boom. With new products going viral on TikTok daily (here’s looking at you, Baccarat Rouge) and sweet scents like vanilla and pistachio coming back in a big way, there’s enough content on #PerfumeTok to keep you busy for the next year if you’re so inclined. Case in point:…

There’s one thing about Dua Lipa I think we can all agree on: She’s not afraid to contradict herself. In fact, duality is part of her power. Whether it’s a brilliant and out-of-left-field music collaboration (Elton John comes to mind), an album name (Future Nostalgia, anyone?), or even a yoga session fueled by Aperol Spritzes rather than electrolytes, the pop star does what she wants with confidence. Her spontaneity, cheeky style, and willingness to experiment make her an increasingly rare star in today’s hyper-curated music industry, and it’s why dance music fans everywhere (myself included) love her. Who else but…

Everyone has that one fragrance that perfectly embodies who they are. For some, it’s fruity, sweet fragrances that leave you feeling like candy. For others, it’s more musky, earthy notes to help ground you; or floral notes that make you feel light and airy. Olivia Rodrigo’s, for all those wondering, is a fragrance that smells like “you could maybe, possibly, naturally smell this way—if you’re an angel.” In late September, Rodrigo sat down with GQ to share 10 things she can’t live without, including her signature fragrance. Her perfume of choice? The Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum ($325).…

Thanks to pop culture moments like Succession’s penultimate season and the great Sofia Richie Grainge renaissance, quiet luxury was indisputably the defining trend of 2023. What started as a formula for timeless dressing quickly spread its reaches into everything from hair color to home decor. So naturally, it was only a matter of time before that subtle rich girl energy started driving trends (and sales) in the fragrance market. The same way a timeless, collectible perfume bottle can instantly upgrade your vanity (and overall energy), a candle that smells expensive without feeling gaudy or try-hard is the key to giving…

To know Vacation is to love Vacation—and no, I’m not talking about a foreign excursion. Those who love the cult-favorite suncare brand swear by all its products and are first in line for every new release. The whipped cream sunscreen? It’s as viral as it is protective. The classic SPF’s scent? It makes people repurchase time and time again. So, obviously, the brand’s first perfume, reminiscent of its fan-favorite sunblock was going to be just as much a hit as the original lotion. However, what about after the sun? You know those days when you spend too long on the…

Whether you’re heading to work, getting ready for a date, or dressing up for a special occasion, spritzing on cologne is comparable to sealing the deal on the rest of your look. First impressions matter, so you’ll want your scent—aka one of the first things someone notices about you—to match the way you look and feel. When choosing a signature fragrance, Chris Salgardo a grooming expert, founder of ATWATER, and former president of Kiehl’s, says that you should look for scents that resonate with your style and personality. The world of fragrances can be overwhelming and, truthfully, overcomplicated. But we’re…

We find ourselves flirting with beauty products all the time, from batting our eyelashes while wearing luxurious long extensions to smiling coyly after applying a velvety red lip. None, however, curate a more captivating or memorable experience than an intoxicating irresistible scent. While certain fragrances have the potential to earn you beaucoup compliments from loved ones and strangers alike, growing research suggests that pheromone perfumes may influence your chances of sparking a real romance. A pheromone perfume is any fragrance where “the brand intentionally adds compounds that mimic human pheromone with the goal of sexual attraction,” says cosmetic chemist Ginger…

Taylor Swift might be very open to sharing her emotions and experiences through her songwriting, but one thing she won’t do? Reveal her signature scent. She’s actually secretive about her entire beauty routine, it was only recently revealed that she uses Pat McGrath Labs for her signature red lipstick, and McGrath herself even made an appearance in the “Bejeweled” music video. However, there’s nothing Swifties love more than solving a mystery, and they may have cracked the case on her go-to fragrance (no, it’s not “weed or little babies”). It starts back in her Speak Now era in 2010, when…