Author: admin

We’ve all been there: You spritz your favorite perfume on in the morning, and by the time the day is over, it’s nowhere to be found. But what can we do other than stand defeated and scentless? After all, we know not everyone can smell like a mix of Maison Margiela Replica’s Lazy Sunday Morning and Jean Paul Gaultier’s Classique (my personal cocktail) for a full 24 hours. Or can they? On February 1, biotechnology-forward fragrance brand Future Society dropped a solution to this perfume problem in the form of their new Optimal Habitat Fragrance Primer ($60). The primer promises…

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It’s no secret that perfumes are pricey—some of today’s most popular options cost upwards of $400. But that doesn’t mean there aren’t great alternatives on the market. Truth be told, a lot of what differentiates luxury perfumes from affordable ones comes down to branding and ingredients, and not necessarily performance (more on that later). This means that opting for a wallet-friendly buy over a designer one doesn’t always mean you’re getting a product of lesser quality. We firmly believe that smelling great doesn’t need to come at such an astounding cost, which is why we made it our mission to…

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The fragrance trends of 2023 truly ran the gamut. The summer, for example, was all about rain scents and desert gourmands. The fall ushered in an affinity for vanilla, woody, and saffron perfumes. And as the holidays rolled around, our attention naturally shifted toward spruce fragrances and sugary, spicy notes. This year’s trending fragrances and scents are slated to be equally diverse and dynamic—featuring everything from honey-infused eau de parfums to modern body mists. Ahead, we tapped three fragrance experts to fill us in on what’s on tap in 2024 and what we should add to our fragrance wardrobe. Unexpected…

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Let’s daydream for a moment. The year is 2005. You’re at the mall with your best friends, perusing shops filled with clothing and accessories that far exceed your teen budget. But what’s that scent in the air? Victoria’s Secret Love Spell—now that you can afford. Flashback to 2024, and we have news for you: Body mists are back, baby! For those who aren’t super attuned to the wonders of body mists, allow us to fill you in. Mists, unlike eau de perfumes or eau de toilettes, are shorter-lived. While a fleeting fragrance may seem pointless, we’re here to assure you…

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When you think of Kylie Cosmetics, the brand’s infamous lip kits instantly come to mind. They’re what launched the brand into an instant, viral, success—creating just as many memes as it did genuine user obsession. Looking back nearly 10 years later, Kylie Jenner really helped inform what a celebrity beauty brand could look like, and was way ahead of the curve entering the space that’s now dominated by her friends and family (hi, Rhode). Since 2015, Kylie Cosmetics has tackled nearly every inch of the beauty space. Jenner turned her lipliner empire into foundation, concealer, blush, highlighter, and lip gloss.…

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Maximizing Longevity The Final Takeaway Wearing a fragrance is a form of self-expression, and finding your signature scent can boost your confidence in a way that’s noticeable to yourself and others. When choosing a cologne, think about “what you would like to experience as the wearer and how you wish to present yourself,” says Yvan Jacqueline, Parfum de Marly’s president of the Americas. “Seek projection, longevity, versatility, uniqueness, how the fragrance makes you feel, and seasonal appropriateness.” But choosing the right scent (or a few) is only the first step: To make your scent really shine, a good application technique…

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I’m a summer girl through and through. I feel most myself in a sundress, crave days at the beach, and regain my will to live once Daylight Savings hits each year. Unfortunately, I live in New York, which means summer weather doesn’t really get going until around the Fourth of July. (On the flip side, it basically lasts through Halloween). In the meantime, I’ve turned to fashion and beauty to transport me to summer—even when it’s still 40 degrees and rainy. I’ve been obsessed with tracking down the perfect little dresses and bikinis, and I’ve exclusively switched over to fragrances…

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As a beauty editor, one of my most surprising secrets is that for most of my life, I never really gave fragrances much thought. Beyond the typical adolescent experience of dousing myself in way too much Victoria’s Secret body mist, I have mainly stayed away from perfume altogether. I could certainly appreciate the smell of someone else’s perfume (shout out to my mom, who was wearing Le Labo Santal 33 years before it became the defining fragrance of the 2010s), but I struggled to identify what notes and fragrance profiles I liked on myself. Enter: DedCool, the cool-girl fragrance brand…

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I’m not one to purchase things immediately after they blow up on TikTok. In fact, I’m usually pretty late to the party and tend to stumble upon products that went viral by accident (sometimes even months after the fact). However, I’m a huge fan of Sol de Janeiro-anything, so I’m never surprised when the brand’s scents go viral—and its latest fragrance is definitely worth the hype. You’ve likely come across plenty of reviews on the Delicia Drench Body Butter and Perfume Mist over the last few months; TikTok videos about both products have racked up more than 7.9 million views…

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Jackie Aina has blazed a beautiful trail in the beauty industry. The California-born makeup artist first emerged on YouTube in 2009, sharing beauty tutorials and reviews geared toward women of color. Over the last 15 years, Aina has become one of the most influential and recognizable creators, amassing millions of followers across all her social channels. She’s consistently used her platform to advocate for greater diversity and representation in beauty, working with brands like Too Faced to expand their shade ranges. Alongside her longtime passion for makeup, Aina has a deeply rooted interest in fragrance, which is also well-documented on her…

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