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How to Apply The Final Takeaway When applying a signature scent, you likely focus on your pulse points, like the inside of your wrists and behind your earlobes, to make your scent last longer. But have you ever felt tempted to use your perfume on your hair? If you’re into the idea but worried about the possibility of drying out your strands, hair fragrances contain less alcohol than regular fragrances, plus they keep hair fresh and smelling great in between wash days. Below, learn everything you need to know about hair fragrances, from the benefits to haircare expert-approved application methods.…

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On February 8, Bella Hadid interrupted her usual Instagram posts—photos of herself at work, herself with her horse, and resources to help Palestinian civilians—with a casual snap at Ulta’s headquarters in Chicago. Within seconds, my phone flooded with texts from friends desperate to know what she was launching. When it comes to style, Hadid is unmatched, mixing vintage with small brands and designer looks for a sensibility that’s 100% her own. We all expected a clothing brand would be in the works eventually, but considering Hadid is usually fresh-faced, beauty felt like a surprising (albeit intriguing) new venture. As she…

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The list of perfumes that are universal crowd-pleasers is short, but there’s perhaps no better example than Maison Francis Kurkdjian Baccarat Rouge 540. It was intended to be a limited-edition launch when it first hit the market in 2016 when only 250 bottles were released. Flash forward to today and it’s arguably one of the most cult-classic luxury perfumes out there. What makes Baccarat Rouge 540 so special? For starters, it’s surprisingly versatile. “It’s exotic and luxurious, yet balanced enough to wear every day,” says fragrance expert Leila Zagwolsky. In stark contrast to many other perfumes, it’s made of only seven ingredients but blends various notes that make it hard to put it into one olfactory category. Floral…

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Shopping for a new fragrance can be a challenge—not to mention a headache-inducing one. Shopping for a new spring fragrance can be even more tricky, especially if you’re not a fan of florals (since most of the scents on the market offer some variation of flowers). Luckily, plenty of new spring perfume launches just came on the scene—including woody, musky, and fruity alternatives— so there’s bound to be one that suits you and your preferences.  Whether you’re in the market for a new signature scent or are looking to build out your fragrance collection for the new season, we compiled…

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Finding a new fragrance is always a gamble—blind-buying perfume online is risky, while shopping in person is a whole new level of overwhelming. However, Fragrantica.com—a sort of fragrance encyclopedia and perfume community board—makes shopping for fragrance actually fun. Its Wikipedia-meets-Letterboxd vibe makes it easy for even the most fragrance-sensitive buyers to get excited about the perfume world, and the site has garnered a devoted following known for its extremely enthusiastic reviews that border on poetry. The enthusiasm has spilled over to Twitter, where a community of niche perfume lovers is also thriving—”FOTD” (that would be Fragrance Of The Day) photos…

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Florals With a Twist Final Takeaway While summer gets the obvious association with sunshine and warmth, this season’s fragrance trends have honored many other qualities of the season we tend to overlook. Passing showers and the occasional dew have taken the shape of adaptable, gender-neutral scents. Flavors of the summer ice cream truck are also reimagining the way we view the “sweet” category. And of course, florals always stay in style, but some recent iterations feel extra fitting for sunshine and warm weather. Keep reading to learn more about summer’s biggest fragrance trends for 2023. Rain-Inspired Scents "Marine scents always…

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In my early teens, I fell in love with a fragrance for the first time. I had, of course, stolen spritzes from my mom’s stash and spent babysitting money on the mini Gap scents housed in cute, colorful aluminum tubes, but those were just flirtations compared with how I felt about… Ralph by Ralph Lauren. I laugh now, given how absolutely 2000s the scent was, down to its bright turquoise and glass bottle and the apple floral juice inside, but I cherished the samples the kind women at Marshall Field’s would dole out when I got the courage to ask,…

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FAQs Why Trust Byrdie When you think of your signature scent or highly-coveted perfumes that generate tons of buzz, chances are an eau de parfum—or traditional spray fragrance—comes to mind. This type of perfume is undoubtedly the most popular, but if you’re anything like me, you might have some grievances with this format. For one, spritzing on a scent isn’t the most precise application method. Have you ever accidentally gotten it a little too close to your mouth or eyes? Guilty. And if you’re a collector, storing bulky bottles can quickly create a cluttered-looking space. What about when you want…

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Think back to your early years playing around with perfume and the scents you were most likely to spritz on. For many fragrance fans, the gateway drug to their obsession smelled good enough to eat, like Britney Spears’s literal cupcake Fantasy, Bath and Body Works’ Warm Vanilla Sugar, or a cotton candy body splash from the drugstore. If that sounds a lot like you, you’re probably a gourmand fan—attracted to anything sweet, warm, rich and enticing. Gourmands are one of the most popular and well-known fragrance genres across the board, but after out collective Santal 33 era, the gourmand has…

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In Brazil, fragrance is taken very seriously. The main goal: To be cheirosa (pronounced sheh-ro-zah), or always smelling delicious. This concept, plus Brazil’s paradise-on-Earth vibe, inspired Sol de Janeiro founder Heela Yang to create a line of irresistible perfume sprays that are transportive (they literally conjure up the aesthetic of a tropical vacation), sensual, and grounded in nature.  Chances are you’ve seen Sol de Janeiro’s viral perfume sprays on social media, and we’re here to confirm that they’re just as incredible as everyone says they are. There are a few different scents on offer, so to help you pick your…

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